Public Relations a Bridge between FRWO and People

Acting Head of FRWO counted the many functions of public relations vital in internal and external affairs and reiterated that FRWO should be accountable to the media and public should build bridges between FRWO and people.

According to FRWO's website, Dr. Masoud Mansour in a meeting with the Bureau on Sunday said: "The public image of FRWO is poor among the community due to lack of unity and diversity of names used at the Headquarters, province and town levels."

He added that FRWO should be accountable to the media and public opinion however should avoid inaccurate facts and figures that may pose challenges in this regard.‎

He stressed the need for professionalism in public relations and the transfer of experiences to new staff in public relations.

Dr. Mansour considered passivity and inaction in awareness-raising detrimental to FRWO and reiterated: "Natural resources have been blamed and criticized a lot in recent years for issues that are beyond FRWO control. We have to actively enlighten the minds of the public and remove ambiguities."

"He added that currently the issue of open dumping of municipal solid waste and landfill leachate discharge has created a major problem in the Caspian forests in Northern provinces that requires immediate response and enlightenment by responsible institutions."

He further pointed out the issue of public meetings and customer services in FRWO, and said: "Appropriate response to clients' needs is a social value, and therefore should be promoted to an organizational code of practice in FRWO."

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